Protect your brand with Heroes Trademark
Enable your customer to identify your product as authentic with a 98.5% certainty.Protect your brand
Counterfeits and grey markets have a negative impact on the sales and profits of affected firms. Unfortunately, the number of counterfeit products is on the rise, and many of them are of poor quality. Besides, there is a good chance that customers who buy fake products claiming to be from your company will lose trust in your brand.
A continuous effort is needed to monitor this risk. But can you determine if a product is genuine or not? And how do you spot a grey market product? To meet these challenges Heroes has developed their Trademark solution.
Detect counterfeits and grey markets
Trademark is a solution that benefits both your organisation and customers. When a customer scans the QR code on the package a landing page appears. Here, they will find the anti-counterfeiting feature, as well as any additional marketing information you would like to share.
In the backend you will have access to a customizable dashboard with the world map, giving a real time view of worldwide scans. Green flags indicate that an original product is available on the right market, while red flags indicate grey markets or counterfeits. All the while retaining sole ownership and rights over all collected data.
Counterfeit products reach up to 3.3% of world trade.
Trademark implementation process
- We collect all visible and detailed characteristics of the product packaging
- An AI model is trained to identify correct texts, logos and other packaging characteristics of authentic products
- QR code applied to packaging, without the need for manufacturing process changes
And that is it! Trademark is now ready to help you detect counterfeits and grey market items!
The lead time? Trademark is up and running in less than a month, ready to verify the authenticity of up to ten different products.
Do you want to learn more about Heroes Trademark?
It is now possible to get full traceability in relation to grey markets and counterfeits. For more information, please feel free to contact us by filling out the form below and you will receive our one pager about Heroes Trademark.
