Why companies should invest in gaining insights from their data

In today's data-driven business world, the importance of data cannot be overstated. Companies invest millions of dollars in collecting, organizing, and storing their data, with the hope of leveraging it to make informed decisions and gain a competitive advantage.

However, many companies make the mistake of stopping at the first phase of data management - arranging their data - and fail to invest in the second phase - gaining insights from this data.

In this article, we will explore why companies tend to neglect the second phase and why they should invest in gaining insights from their data. 

Why companies neglect the second phase of data management 

  1. Lack of understanding: Many companies do not fully understand the value of data insights or how to use them to their advantage. They may see data management as a technical process rather than a strategic one, and therefore do not invest in gaining insights from their data. 
  2. Resource constraints: Building a robust data analytics team and infrastructure requires a significant investment in time, money, and personnel. Smaller companies may not have the resources to invest in these capabilities and thus focus solely on arranging their data. 
  3. Data overload: With the volume and variety of data available, it can be overwhelming to figure out what insights are meaningful and how to extract them. Companies may not have the expertise or technology to sift through and interpret the data effectively. 

Why companies should invest in gaining insights from their data 

  1. Identify patterns and trends: By analyzing data, companies can identify patterns and trends that may not be immediately apparent. This can lead to insights that can inform decision-making and improve business performance. 
  2. Improve customer experience: By analyzing customer data, companies can gain insights into their behaviors, preferences, and pain points. This information can be used to personalize customer interactions and improve the overall customer experience. 
  3. Identify new opportunities: Data analysis can also help companies identify new market opportunities or product offerings that may not have been evident otherwise. By analyzing customer needs and behaviors, companies can develop new products or services that better meet their customers' needs. 
  4. Stay competitive: In today's fast-paced business world, companies that fail to leverage data insights risk falling behind their competitors. By investing in gaining insights from their data, companies can stay ahead of the curve and maintain a competitive edge. 


Data is a valuable asset for companies, but it is only useful if it is properly leveraged. While arranging and storing data is important, gaining insights from this data is critical for driving business value. By investing in the second phase of data management, companies can identify patterns, improve the customer experience, identify new opportunities, and stay competitive. With the right investment in data analytics capabilities, companies can harness the power of their data and make more informed decisions that drive business success. Want to see how we have managed this process at our customers, connect with me via LinkedIn and we will have a chat. 


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