Market monitor at APEM
Tech  x  AI, Data
APEM is a global leader in Human Machine Interface (HMI). They are able to design and manufacture any human machine interface, whatever their client’s requirements may be. Their extensive experience enables them to develop unique switches, joysticks, and panel solutions with their customers to meet the highest standards.
The situation
Heroes established a partnership with APEM, providing assistance and sharing knowledge as necessary. APEM sought a method to understand the discussions and questions within their market. This led to the creation of the Market Monitor. The Market Monitor is an AI tool which searches the internet for information on any questions you might have. This is an effective way of collecting market data on competitors, customers, products, and leads. The AI model sorts all the information by relevance and displays the best results in a personalised dashboard. As technology and demand evolved, so did the Market Monitor.
The solution
APEM was utilizing a previous iteration of the Market Monitor, referred to as the lead generator. This version sifted through various channels to identify crucial information, generating high- quality leads. It incorporated a feedback loop, enhancing its intelligence over time based on the processed feedback. The Market Monitor gave daily updates, ensuring the latest insights were always accessible.
Despite the effectiveness of this version, there were areas for improvement. Thus, an updated version of the Market Monitor was developed, introducing several significant enhancements:
Multilingual AI:Â The inclusion of a multilingual AI allowed the Market Monitor to process information in every language worldwide, significantly expanding its coverage.
Advanced language understanding:Â The AI's capability was enhanced from recognizing mere keywords to understanding complex sentences. This advancement rendered previously invisible information accessible.
Comprehensive search functionality:Â Beyond scanning headlines and preview texts, the updates version can search entire webpages, facilitating a more precise determination of pertinent information.
Improved User Interface (UI):Â While the previous version's UI could slow down as the volume of gathered information increased, the fifth version maintained its speed and efficiency despite handling more data.
The three key takeaways for every company
Embrace continuous improvement: This approach ensures that solutions remain competitive and effectively meet evolving market needs.
Innovate through technology: Companies that invest in innovative technologies can expand their capabilities, uncover new opportunities, and deliver greater value to their customers.
Focus on user experience: An intuitive, efficient UI is essential for managing large volumes of information without compromising on speed or performance. Companies must prioritize the user experience, making it as seamless and responsive as possible, to retain and satisfy users.
In conclusion, the partnership between Heroes and APEM and the development of the Market Monitor represent the power of collaboration, innovation, and continuous improvement. By embracing cutting-edge technologies and focussing on user experience, APEM has set a new standard in market analysis tools. The evolution to the updated version of the Market Monitor highlights the importance of adaptability and innovation.
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