Trademark

#Artificial Intelligence

Challenge

Many brands, like Philips Automotive,  are fighting against counterfeits nowadays. Despite heavy investments in tracking solutions, advanced packaging and integrating techniques as QR codes, they don’t seem to get a grip on it. Heroes created an AI-powered counterfeit detection and global track & tracing solution which is based on deep learning CNN models who can easily analyze all types of packaging elements to determine with high accuracy if a product given is genuine or fake.

Besides protecting your brand and being able to track & trace your products globally you will be able to create a 1-on-1 communication channel with your end customers. This type of communication was unthinkable until recently for many brands.

To better understand all these valuable AI results, we gather these in a customer-specific dashboard which gives you real-time insights into your product life cycle and enables you to base future decisions on real data. You own your data.

 

Solution





Lead of Fight Fakes

We are excited that you are interested in Trademark, our smart AI solution that helps you fight fakes! This unique solution can easily analyze all types of packaging elements to determine with high accuracy if a product given is genuine or fake.

We gather these in a customer-specific dashboard which gives you real-time insights into your product life cycle and enables you to base future decisions on real data.

Leave your details below and we will send you a recording where the following questions will be addressed:

• How to get real-time insights into your product life cycle?
• How to drastically enhance marketing actions through AI?
• How to leverage data to fight grey markets and counterfeits?
• How to build a data-driven full traceability system for brands? (Grey market & Counterfeits)
• How to create a 1-on-1 communication channel with your end customers?

If you are also interested in a free two-hour workshop, where we will:

• Give you an in-depth look at how trademark works;
• Host a workshop in which we will look at what makes your product unique;
• Discuss a possible prototype within 3 weeks.



Please fill in the form below for a free recording about Trademark.

We inspire and guide our clients through a dense forest of digital opportunities. We design and build innovative solutions that have the power to transform your business. So that you stay competitive and can continue to grow.